Jibe Hospitality
Jibe Hospitality

We can't predict the wind, but we can manage the sail.

Senior operators on the owner's side of the table — through assessment, development, and operation.
Operators who have run them

Nearly a century of combined hospitality leadership.

Across luxury and full-service hotels worldwide.

Edward Shapard
Edward ShapardFounder & Managing Principal
Who we are
An owner-side advisory and asset management firm.

Founded in 2019, Jibe Hospitality represents capital invested in hotel assets — independently, and from the owner's side of the table. We translate the complexity of hotel ownership into clear strategy and capital plans that hold the right balance between risk and opportunity.

Asset management alone misses the operating story. Reading a P&L tells you what happened; an experienced operating team tells you why — and what to do about it on property. That combination of asset and operating perspective is what Jibe is built around.

Mission & Vision

Develop, operate, and market exceptional hotels worldwide — with customized work across performance, operations, revenue management, branding, and guest experience.

Expertise

Forbes Five-Star and AAA Five-Diamond experience across Mandarin Oriental, The St. Regis, The Langham, Starwood, The Dominick, Timbers, and Accor — with depth in HOA and condo-hotel management, brand transitions, and pre-opening.

Approach

Structured action plans built to beat industry benchmarks and hold performance across departments — while protecting revenue and minimizing disruption.

What we do
Asset management and owner-side advisory.

We represent ownership's interest across the full life of an asset — from the read before the deal, through the operation, to the discipline that protects value year after year. The full operator's toolkit, applied to your asset with your return in mind.

Asset Management

Owner-side oversight of operator performance — monthly review, business-plan and budget challenge, owner representation in management meetings, and performance-test tracking across the term of the HMA.

Owner-Side Advisory

An independent read on your asset, your operator, and your agreements — the questions an owner needs answered, from someone who has actually run the building.

Operational Due Diligence

A structured assessment of revenue, expense, quality, and capital — delivered as a written SWOT and a prioritized action plan for ownership and management.

Hotel & Resort Operations

Hands-on operating leadership for luxury and full-service hotels and resorts — from the front desk to the capital plan, accountable to the owner.

Pre-Opening

Systems and resource set-up, design review, and brand-standard alignment — so opening day reads as operational excellence, not a milestone barely met.

Acquisition & Development

Feasibility, pro-forma and preliminary budgets, and franchise / brand evaluation — an owner-side view on the choices that shape an asset before it ever opens.

Revenue & Commercial

Revenue management, sales and marketing, and distribution — rebuilding the demand engine and protecting rate where the margin is won or lost.

F&B Repositioning

Concept development, menu architecture, and operating model — informed by chef-led experience in award-winning kitchens and resort F&B at scale.

HOA & Condo-Hotel

Owner-relations management, HOA coordination, oversight of revenue-share programs, and inventory and pricing discipline — a specialty most firms don't staff for.

How we engage
Scoped to your asset, not to a product.

An engagement is whatever the asset needs — a focused diagnostic, an owner's read on an acquisition, a pre-opening, a full turnaround, or a standing asset-management mandate that runs for the life of the deal. Some owners start with a short, fixed-fee review; others bring us in to carry the asset over time. We scope the work to the question in front of you — and we are accountable for the result. Fixed-fee where it fits, retained where the work is ongoing.

Our people
The team.
Edward M. Shapard
Edward M. Shapard
Founder & Managing Principal
Twenty-five years of luxury hospitality leadership at Forbes Five-Star and AAA Five-Diamond properties — The Langham Chicago, The Dominick (NYC), Timbers Resorts (pre-opening of Timbers Kauai and Kiawah), The St. Regis Deer Valley, Elbow Beach Bermuda, and Mandarin Oriental Hong Kong and New York, which he led to its first AAA Five-Diamond and Forbes Five-Star. Executive MBA, RMIT University (Australia).
James Rodgers
James Rodgers
Engineering & Facilities
More than 23 years in engineering and facilities at luxury and ultra-luxury mixed-use developments — including the commissioning of Park Hyatt New York, the construction of Aman New York, and Mandarin Oriental Las Vegas. Leads the physical-plant, CapEx, and construction-readiness work on JHG engagements.
Lara Mayer
Lara Mayer
Sales & Marketing
Twenty-five years of luxury-segment sales and marketing leadership, including a fifteen-year partnership with Edward across five properties. Deep relationships across luxury consortia (AMEX FHR / Centurion), GDS and OTA distribution, and the global travel-advisor network. The Carlyle (Rosewood), Fairmont El San Juan, The Dominick, Timbers Kauai, Elbow Beach Bermuda, St. Regis Deer Valley, and Mandarin Oriental Washington D.C.
Luis Pous
Luis Pous
Food & Beverage
Cuban-born chef with two decades at the helm of award-winning kitchens — including Mandarin Oriental Miami, Turnberry Isle Aventura, and Hôtel Plaza Athénée New York — and founder of El Ta'Koy. Creates high-end F&B concepts that deliver exceptional quality at disciplined food and labor cost.
How we work

Owner-aligned

We measure ourselves by your return, not by the length of an engagement. Owner's mindset, owner's economics.

Operator-led

Every recommendation comes from someone who has carried the pager — practical, accountable, and grounded in the realities of running a property.

Discreet

Sensitive assets, sensitive transitions. We work quietly, and we keep what we learn to ourselves.

Get in touch

We manage the sail.

For new engagements, partnership opportunities, or a capability briefing.

Jibe Hospitality, LLC
Edward M. Shapard, Managing Partner
300 Puppy Smith Street, Suite 200
Aspen, Colorado 81611, United States
hello@jibehospitality.com
linkedin.com/in/eshapard · jibehospitality.com
Held in confidence. We reply personally — usually within a business day.